S E T C Landing Page - Copy this Html, Bootstrap Component to your project
Here’s a detailed UI concept for a landing page that will feel sleek, user-friendly, and highly optimized for conversions. This design will cater to the self-employed demographic with a modern, straightforward approach. Overall Theme and Aesthetic Color Scheme: A clean palette using calming but professional colors like navy blue, white, and emerald green as an accent color for call-to-action (CTA) buttons. This conveys trust, optimism, and financial success. Fonts: Large, friendly, and approachable sans-serif fonts, such as Lato or Roboto. Use bold headers to emphasize key points like refund amounts and deadlines. Icons and Illustrations: Soft, modern icons to represent things like "Refunds," "Advance Payments," and "IRS Compliance." Subtle illustrations of diverse freelancers working on laptops, ride-sharing, or working from home can make the page feel personalized. Page Layout 1. Hero Section (Above the Fold) Background: A high-quality, gradient overlay image showing a diverse range of self-employed workers (e.g., a designer, delivery driver, consultant) in active work settings. Main Heading: Bold, high-contrast text: “Claim Thousands in Tax Refunds with the Self-Employed Tax Credit (SETC)” Subheading: “Refunds up to $32,200 for freelancers, gig workers, and contractors.” Primary CTA Button: Green button with white text: “See If You Qualify” Slight animation on hover (e.g., subtle glow or shadow effect). Secondary CTA: Text link beneath the button, reading “Learn How it Works,” for users who want more information. 2. Key Benefits Section Layout: Split into three columns, each showcasing a top benefit with icon and brief description. Benefit 1: "High Refund Potential" - Icon of dollar bills and coins. Benefit 2: "Advance Refunds Available" - Icon of a clock with a fast-forward symbol. Benefit 3: "Simple and Secure Application" - Icon of a shield representing security. Design: Light background with the columns set against a faint gradient to add depth. 3. Eligibility Checker Section Background: White with subtle gridlines to create a sense of structure. Interactive Quiz: A simple, three-step eligibility checker that leads users to an application: "Are you self-employed or a 1099 contractor?" "Did you file a Schedule C in 2020 or 2021?" "Were you impacted by COVID-19 in any of these ways?" Conditional Response: If eligible, a confirmation with a small animation (e.g., a checkmark and “You Qualify!” message) directs them to apply. 4. Testimonials & Success Stories Layout: Slider format, allowing users to scroll through testimonials. Design: Each slide features a profile photo, name, and a short quote, with a refund amount highlighted. Background: Soft blue gradient background with stars or trust badges. 5. How It Works Section Design: Horizontal timeline or step-by-step cards for easy skimming. Steps: Check Eligibility: Quick online assessment. Submit Your Application: Secure, guided filing with IRS compliance. Get Refund Advances: Up to 80% of your expected refund in days. Visuals: Simple icons for each step, such as a clipboard for "Eligibility," a lock for "Secure Filing," and a fast-forward symbol for "Advance Refunds." 6. Deadline Reminder and Urgency Section Banner Style: Bold, full-width banner with a countdown timer. Message: “Deadline Alert: File by April 18, 2025, to secure your refund!” CTA: “Apply Now” button, with red accents to create urgency. 7. FAQ Section Accordion Style: Click-to-expand questions on eligibility, timeline, application process, and security. Background: Light grey to help distinguish from other sections. 8. Footer Contact Information: Phone number, email, and chat support options. Quick Links: Privacy Policy, Terms of Service, Partner Information. Trust Badges: Icons for security (e.g., “SSL Certified”) and partnerships with trusted names like Carter Credit Union and Anchor Accounting. Additional Design Details Micro-Animations: Subtle animations on button hover, icon animations when scrolling into each section. Sticky Navigation: Fixed menu at the top that becomes a slim bar as users scroll, with a prominent “Apply Now” button
